The Real Cost
How to find what every product on your menu actually costs, down to the penny, and spot the "bestseller" that's quietly losing you money.
The Busy to Paid Bakery Class · free and live
How Home Bakers and Small Bakery Owners Go From Booked and Busy to Actually Paid (Without Working More Hours, Losing Their Good Customers or Living in Spreadsheets)
Live with Janelle Copeland, two-time Food Network champion who grew The Cake Mamas from her home kitchen into a seven-figure bakery with a team of 20+, and has coached thousands of bakers since 2017.
Monday, November 2 · 12:00 PM Eastern
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Free · about 60 minutes on Zoom, plus live Q&A
Janelle Copeland2x Food Network champion
Where Janelle teaches bakers every week
16.3K on YouTube
3.3M+ video views
3,500+ bakers in Cake Cents
On Monday
Here's what you'll learn
The Confident Price
How to set prices that pay you for your time, talent and overhead, and quote them without flinching, even to friends, family and Susan from Facebook.
The Profitable Menu
How Janelle rebuilt The Cake Mamas around the products that made money, so busy finally means paid.
The shift this class is built on
You don't have a sales problem. You have a math problem. Fix the number on each product and the same week of baking pays you.
More orders on the wrong prices just help you lose money faster. Custom cakes were my dream, and they turned out to be my least profitable product. Cupcakes built the seven-figure bakery, and I only saw that once I did the math.Xo, Janelle
Your host
Meet your host
Janelle Copeland
Founder of The Cake Mamas · bakery business coach · founder of Costli
Janelle baked her first cake after watching Cake Boss. She sold to friends and family from home, and about 18 months later opened The Cake Mamas on Route 66 in Glendora, California.
She grew it into a seven-figure bakery with a team of 20+, won Cupcake Wars on Food Network, and ran it for over a decade. The thing that changed everything wasn't more orders. It was finding out which products actually made money.
She's been coaching bakers on the business side since 2017, and she just built Costli so no baker has to do the pricing math by hand again. This class is the short version of what she teaches.
Seven-figure bakery2x Food Network championFounder of Costli
7 figuresthe bakery she grew from her home kitchen, with a team of 20+
10+ yearsrunning The Cake Mamas before she retired from it in 2020
Thousandsof bakers and small business owners coached since 2017
Where you've seen Janelle
Cupcake Wars winnerCake WarsIBIE 2022 speakerCostli founder
"This is business, not a bake sale."Janelle Copeland
Free when you register
The Bestseller Profit Check
A one-page sheet for your top 5 products: what each one really costs (ingredients, packaging, labor, overhead), what you charge, the profit that's left, and a verdict for each one. Keep, raise, go premium or cut.
Fill it in before Monday with your real numbers. It takes about ten minutes, and you'll want it open when the class gets to The Real Cost.
Delivered in the WhatsApp group when you joinJanelle Copeland · Bakery CEO
The BestsellerProfit Check
- Product__________
- Real cost$ ____
- You charge$ ____
- Profit left$ ____
- Verdictkeep · raise · cut
your top 5,
checkedFree
checkedFree
The receipts
She's been teaching this in public for years
Her students
What bakers say after the math
More than tripled her sales over the year before, then made her first hire.
Three times the revenue in her first month, then opened a storefront.
Her cheesecakes are now served in nine restaurants.
Doubled her following and got more orders in a single month.
Earns more on a single cake than she used to, and prices with confidence now.
Walked away with a lot more confidence in what her work is worth.
From her channel
Watch Janelle break it down
Results shown are Janelle's own or shared by her students and aren't typical or guaranteed. What you earn depends on your work, your market and many other factors.